Campaign Dates:
January 2025 – April 2025
*Plus Independent retailers, TBC
Campaign Dates:
January 30, 2025 – February 13, 2025
Childhood happens but once. Its impact is profound. Just ask your inner child.
It’s in our power to shape countless childhoods, fuel unlimited possibilities, starting with nourishing hungry tummies. There’s more of them, so we need more of us.
By rallying our industry to come together as a community to make happy tummies and fill childhood with goodness, we believe we can and we will achieve our vision of no hungry tummies. We simply must.
Time to get involved? You betcha. There’s lots of exciting news on the horizon.
Check back or sign up and you’ll be among the first to know. Or, email brandhelp@makehappytummies.ca
| Western Canada, Ontario, Atlantic Canada |
Quebec | |
|---|---|---|
| Retail Execution | Ask at the Till | No Ask at the Till |
| Sponsor Benefits | ||
| product feature in participating banners * Subject to Sponsors meeting Retailer listing requirements |  |
|
| shelf blades featuring sponsor products installed in participating retailer grocery stores | |
|
| unprecedented visibility as part of a national in-store, tv and social marketing campaign | |
|
| your sponsor logo on bilingual website | |
|
| your Sponsor logo on Quebec-focused campaign splash page | |
|
| complementary ad in canadian grocer | |
N/A |
| receive an invitation to events with retailer partners at Student Nutrition programs | |
|
The national sponsorship cost is $70,000. Sponsors who sign on by the Early Bird deadline (September 4) will benefit from a discounted sponsorship fee of $65,000. A sponsorship fee ($20,000) will be made available to Quebec-only brands who only have listings in that province with Metro and Super C only. Should a Quebec-based brand with a national footprint wish to participate nationally, the sponsorship fee is $70,000 with the option to take advantage of the Early Bird bonus.
Sign on by September 4 to have your company’s logo included in a feature in the September issues of Canadian Grocer and Grocery Business. Plus, receive a discounted rate for the National Sponsorship from $70,000 to $65,000 per brand.
Investment
$70,000 PER BRAND PRODUCT
$65,000 EARLY BIRD PRICING
September 4, 2024
Early Bird Deadline
September 30, 2024
Registration Deadline
October 25, 2024
Creative Assets Due.
Paul Bravi
Annually, Make Happy Tummies marks a time of communal spirit and dedication from our Food Basics and Metro teams. It has become a tradition and is a testament to METRO’s culture of compassion and action. Every year, our teams unite with vigour and enthusiasm to help ensure kids receive the nutrition they need to learn and thrive at school.
Michael Medline
“I truly am inspired when I see customers, teammates, our supplier partners, and the grocery industry come together to support the great work of The Grocery Foundation. Collectively we are making a real difference by supporting the more than 3,000 partner programs who are giving kids access to the nutrition they need to thrive. When children don’t have to worry about their next meal, they can focus on discovering their own greatness and reach their full potential.”
As the leading discounter in Quebec in terms of customer experience, we are pleased to not only deliver the best value for money, but to showcase our support of local causes and children. We are pleased to be working with over 100+ brands today to deliver value to shoppers and are excited to have many of them join efforts to feed hungry children across the province.
Joe Fusco
Our purpose at METRO is to nourish the health and well-being of our communities, so it is important for us as an organization to support a campaign like Make Happy Tummies. It’s an annual fundraiser that we look forward to supporting. Our Metro and Food Basics store teams take it as an opportunity to show off their creativity and have some fun with our customers. And the formula is working because every year we raise a little more than the last.
Darrell Jones
In 2017, we partnered with The Grocery Foundation to bring Make Happy Tummies to Western Canada and since then, our community of passionate team members, generous customers and amazing supplier partners has helped us reach new heights in our mission to build stronger, healthier communities together. There’s nothing more important for the future of our country than our children. We are so proud of Western Canadians for coming together this year to fill a record number of tummies with nourishing meals so they’re ready to take on the day and take on the world.
Metro has a longstanding history of nourishing the health and well-being of our communities. We are pleased to also support this cause alongside our vendor partners, knowing it fits with our passion for our customers and the role we play in their daily lives. We understand this campaign has had a tremendous positive benefit for many children. We are pleased to create a Quebec-specific program serving Quebecers and nourishing local children through Breakfast Club of Canada, an organization that has roots in Quebec.
Buy-Low Foods and Nesters Market continues to support Make Happy Tummies. The program helps hungry children in our communities where many face incredible challenges. The products we retail in our store will bring Make Happy Tummies to life so that we can continue making a positive impact – in our backyards – by helping the hungry children in Western Canada. We applaud the efforts of our supplier partners, our team members, and our customers. Let’s continue to come together – let’s continue to set new heights in donations. Our goal is to show the Buy-Low Foods & Nesters Market spirit and strengthen our communities by filling hungry tummies.
Ron Welke
Independents are the fabric of the communities they serve across this country. As such, the way they support such important causes as Make Happy Tummies is a prime example of independents working together with their sponsor partners to help feed hungry children. Independents look forward to supporting this year’s campaign and making sure it remains visible and top of mind to ensure a successful outcome!
Anthony Longo
At Longo’s, caring for our community is at the heart of everything we do and providing access to healthy, nutritious food is a top priority. That’s why Make Happy Tummies is so important to us, and we’re proud to support this campaign that helps ensure children in our community have the same opportunity. Seeing the positive impact this campaign has on the lives of families in need is truly inspiring and humbling, and supporting this initiative is a privilege. We remain committed to doing everything we can to make a difference and support access to healthy food options for all children in
our community.
183M+
Total Impressions
31M+
Flyer Impressions &
Shoppable Pages
Added Two Banners
1,475
Stores in Western Canada,
Ontario & Atlantic Canada
33.7M*
Social media impressions
2.7%
increase
YOY
896K
Overall Campaign Clicks
150%
increase
YOY
4.5M*
Total Campaign Video Views
(Social)
79.6%
increase
YOY
119M+
Television Impressions
80%
increase
YOY
* Grocery Foundation generated impressions. Does not reflect millions of Incremental impressions as a result of retailers and sponsors
