2027 Sponsorship Opportunities
Stand behind the movement bringing our industry together: helping hungry children through collective impact, a grocery community united

Make Happy Tummies™ Gala - January 30, 2027
Learn more about our first Make Happy Tummies Gala. Be a part of industry’s night of impact.

Make Happy Tummies™ Store Fundraiser Campaign
A high-impact national grocery fundraiser campaign driving brand visibility and community connection from January to April 2027.
Visibility. Connection. Impact Delivered.
See the momentum from 2026 driving us into 2027.
Sobeys is proud to stand with an industry that has, for nearly five decades, come together through The Grocery Foundation to support Canadian communities and deliver meaningful national impact our teams can believe in and be proud of. As Make Happy Tummies™ continues to scale, we see real momentum building across the country—bringing together retailers, vendors, and Canadians in a growing national movement with clear purpose, visibility, and energy. This is more than a platform for participation—it is a platform for leadership, collaboration, and culture, where companies can connect directly with Canadians while strengthening engagement and pride within their own teams. We are inviting our partners and vendors to move with us into this next chapter—helping turn everyday business into lasting impact for children across Canada through a national platform built on purpose, participation, and momentum.

Our commitment to supporting our communities is at the heart of Make Happy Tummies. When our industry unites around this shared purpose, we amplify our collective impact and create real change, one child at a time. We truly believe in Make Happy Tummies, and partnering with us offers brands a powerful opportunity to come to life in our stores while standing with us in caring for communities, together.

For decades, our industry has come together around a shared purpose, and many of us remember when this night was known simply as GIFT. Others have known it as Night to Nurture. Each name reflects a moment in our journey and the generations who helped build it. The Make Happy Tummies™ Gala is our future, honouring our legacy while capturing the heart of what our industry stands for—nourishing children and strengthening communities.

For the last 70 years, our Longo’s story has been rooted in family, community, and a deep commitment to caring for others. We believe food is more than nourishment - it is connection, dignity, and a foundation for well-being. Through Make Happy Tummies™, we’re seeing a powerful national movement take shape. Since the early years of the Grocery Foundation, we have always appreciated the opportunity to bring together retailers, partners, and customers to ensure children across Canada have the food they need to thrive. As this momentum grows, so does the opportunity to work more closely with our partners so we can turn everyday moments in our stores into lasting impact for families across the country. We’re inviting our partners to lead with us by bringing Make Happy Tummies™ to life across our industry and helping scale this national movement for children and families.

There are a lot of children who come to school hungry, and together we are making a real and measurable impact on a big issue. To me, it is so important to give back. Make Happy Tummies is a great demonstration of what we can do together and the impact we can have at scale. Retailers and CPGs coming together is so important to help. This is a great opportunity. If you are not a partner today, I invite you to join us—because the more we come together, the more we can help children

Two Opportunities, One Purpose
Join us in 2027
This isn’t just about participation.
It’s about scale, consistency, and showing up in a way that truly moves the needle for kids across Canada.
Be part of what comes next.
This is your opportunity to partner alongside Canada’s leading grocery retailers—bringing your brand to life in-store and at the Make Happy Tummies™ Gala, while delivering real impact for children across the country.