Make Happy Tummies™ is
coming to Metro
January 30 – February 13
We’re nourishing hungry tummies across Quebec.
See the brands joining us.
LAST YEAR, 87,000 CHILDREN HAD ACCESS TO A NUTRITIOUS BREAKFAST
IN QUEBEC THROUGH BREAKFAST CLUB
OF CANADA.
OUR MAKE HAPPY TUMMIES
CAMPAIGN WILL PROVIDE over 50,000 NUTRITIOUS BREAKFASTS.
$100,000 Donation
CHILDREN WILL BENEFIT FROM Over 50,000 NUTRITIOUS BREAKFASTs TO START THEIR SCHOOL DAY across the province.
The donation has been made possible alongside these participating brands.
Look for them in store or online.
Enter Your Postal Code To See The Breakfast Club of Canada Reach
When you enter your postal code to see the Breakfast Club of Canada Breakfast Programs and zoom out, you will see schools across the province that will benefit from this donation.*
* You will also see over 3,000 programs the Make Happy Tummies community of retailers support nationally
Frequently Asked Questions
How many children will benefit from the donation?
Three hundred (300) children will benefit through access to a healthy breakfast every day for a full school year.
HOW DOES THE GROCERY FOUNDATION IDENTIFY LOCAL PROGRAMS?
We partner with Breakfast Club of Canada, to support breakfast programs run by the Club. Breakfast Club of Canada has identified the schools that will benefit. This is a similar model we adopt across the country.
Do I get a tax receipt for my donation online?
Yes. Donations of $5 or more will receive a tax receipt.
What if I don’t see a school in my neighbourhood when I enter my postal code?
The Donation Tracker includes the programs that benefit at this time across the country. The programs which receive funding is continuously evolving and changing. In Quebec, Breakfast Club of Canada has identified over 500 schools who will benefit from this campaign and donation. In the rest of Canada, there are approximately 3,000 programs that benefit from efforts led by The Foundation and supported by grocery retailers and brands engaged in our campaigns and efforts to nourish hungry children.
WHY ARE SCHOOLS NOT NAMED?
We do not publish school names for privacy reasons.
CAN I DIRECT MY FUNDS TO A SPECIFIC PROGRAM?
No. You cannot direct a donation to a specific school. We can however confirm 100% of your donation made online will remain in the province and benefit a local student nutrition program.
WHAT IS THE CRITERIA FOR FOODS SERVED IN THE Breakfast PROGRAMS?
Schools retain full control over their menus. However, the Club menus are designed to nourish not only the body, but also the mind. A complete breakfast always contains a product from each of the three food groups in Canada’s Food Guide: vegetables and fruit, whole grains and protein foods.
The products on our menus go through a rigorous selection process conducted by both our Nutrition Committee and Procurement team. The Nutrition Committee regularly updates nutritional guidelines to help school and community partners foster a healthy, sustainable food environment. These guidelines are based on school nutrition data and recommendations from recognized organizations such as the World Health Organization (WHO), Dietitians of Canada and Health Canada.
For more information, please read our General Nutritional Guidelines or Detailed Nutritional Guidelines.
About The Make Happy Tummies Campaign
Make Happy Tummies is managed by The Grocery Foundation, a not for profit whose vision is no child goes to school hungry. Since its creation in 1979, the non-profit Foundation has donated tens of millions of dollars to children-focused charities, including Breakfast Club of Canada. In the last four years alone, The Grocery Foundation has donated over $5.7M benefitting Breakfast Club of Canada programs in Western Canada, Ontario and Atlantic Canada. This is the first donation in Quebec by the Make Happy Tummies campaign taking place across Metro and Super C stores. The brands supporting the Make Happy Tummies campaign, in collaboration with Metro and Super C, are together donating $100,000. This will provide over 50,000 meals benefitting several hundred children providing them with nutritious breakfasts at school’s breakfast program for a full school year.
If you would like to learn more about The Grocery Foundation’s Make Happy Tummies campaign nationally, please visit makehappytummies.ca
Help make happy
tummies across Quebec.
100% of your donations remain local.
When you donate online, 100% of that donation will make its way to Breakfast Club of Canada to support a local breakfast program in the province.
© 2025, The Grocery Foundation. All Rights Reserved.