Elevate Your Brand. Make a Lasting Impact. Stand Out on the Shelves. Ready to Join Us?
Make Happy Tummies™ is here to help you achieve all this and more. The 2026 Shopper Marketing Campaign is back, following a record-breaking national launch that exceeded $4.4 million in donations and set new standards for reach and shopper engagement, both in-store and online. Explore the inspiring highlights from the 2025 campaign and become one of the standout partner brands as we gear up for an exciting return in January 2026. Act now—secure your spot before the August 29th Early Bird deadline!
Take advantage of exclusive benefits at a discounted rate and showcase your logo as a proud sponsor alongside our growing roster of dedicated retail partners. Don’t miss this chance to shine!
Stand with Our Retailer Partners
2026 Participating Retailers
I truly am inspired when I see customers, teammates, our supplier partners, and the grocery industry come together to support the great work of The Grocery Foundation. Collectively we are making a real difference by supporting the more than 3,000 partner programs who are giving kids access to the nutrition they need to thrive. When children don’t have to worry about their next meal, they can focus on discovering their own greatness and reach their full potential.
Our purpose at METRO is to nourish the health and well-being of our communities, so it is important for us as an organization to support a campaign like Make Happy Tummies. It’s an annual fundraiser that we look forward to supporting. Our store teams take it as an opportunity to show off their creativity and have some fun with our customers. And the formula is working because every year the campaign raises a little more than the last.
Make Happy Tummies marks a time of communal spirit and dedication from our Food Basics and Metro teams. It has become a tradition and is a testament to METRO’s culture of compassion and action. Every year, our teams unite with vigour and enthusiasm to help ensure kids receive the nutrition they need to learn and thrive at school.
In 2017, we partnered with The Grocery Foundation to bring Make Happy Tummies to Western Canada and since then, our community of passionate team members, generous customers and amazing supplier partners has helped us reach new heights in our mission to build stronger, healthier communities together. There’s nothing more important for the future of our country than our children. We are so proud of Western Canadians for continuing to come together with our associates across our stores.
Caring for our community is at the heart of everything we do at Longo’s. Seeing the positive impact of the Make Happy Tummies campaign has on the lives of families in need is truly inspiring and humbling, and supporting this initiative is a privilege. We remain committed to doing everything we can to make a difference and support access to healthy food options for all children in our community alongside our sponsor partners.
Buy-Low Foods and Nesters Market continues to support Make Happy Tummies. The program helps hungry children in our communities where many face incredible challenges. The products we retail in our store will bring Make Happy Tummies to life so that we can continue making a positive impact - in our backyards - by helping the hungry children in Western Canada. We applaud the efforts of our supplier partners, our team members, and our customers. Let’s continue to come together - let’s continue to set new heights in donations. Our goal is to show the Buy-Low Foods & Nesters Market spirit and strengthen our communities by filling hungry tummies.
Independents are the fabric of the communities they serve across this country. As such, the way they support such important causes as Make Happy Tummies is a prime example of independents working together with their sponsor partners to help feed hungry children. Independents look forward to supporting this year’s campaign and making sure it remains visible and top of mind to ensure a successful outcome!
Metro has a longstanding history of nourishing the health and well-being of our communities. We are pleased to also support this cause alongside our vendor partners, knowing it fits with our passion for our customers and the role we play in their daily lives. We understand this campaign has had a tremendous positive benefit for many children. We are pleased to create a Quebec-specific program serving Quebecers and nourishing local children through Breakfast Club of Canada, an organization that has roots in Quebec.
As the leading discounter in Quebec in terms of customer experience, we are pleased to not only deliver the best value for money, but to showcase our support of local causes and children. We are pleased to be working with over 100+ brands today to deliver value to shoppers and are excited to have many of them join efforts to feed hungry children across the province.
2025 Campaign Highlights
327M+ Total impressions through paid and earned mediaLast Year: 183M+
74.4M+ Flyer Impressions Plus Shoppable Pages Last Year: 31M+
Expanded into Quebec1775+ Stores across Canada
$4.4M+ Donations
27.6M Social Media Impressions Last Year: 33.7M
2.6MOverall Campaign ClicksLast Year: 896K
6.9M+ Total Campaign Video ViewsLast Year: 4.5M
299M+ Television Impressions Last Year: 119M+
